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Mar.22,2012personnel salary about rose 20%, product purchase price increased by 20%, chain institutions gradually “eating into”-
beauty parlour profits more stand the thin
a few sets, and a few pieces of cold and heat spray simple beauty bed, a few mirror, a handful of ultrasonic import and away from the street if the is a shop can open a beauty salon, since the 1990 s the beauty salon springing up in China many city streets. Even in the 21 st century today, more beauty parlour began to walk the route of the individuation development, such as family beauty workshops, SPA beauty regimen hall…… But no matter how to change the face, in the outside world’s eyes, beauty salon and its profit seemed to have “cut continuously, the reason also disorderly” relationship.
rising the extra expenses
was established in 1997 in fujian province of my fair lady beauty enterprise, is a collection of professional club, training education is a body comprehensive cosmetology organization, the eye Men bag former in fujian has 13 of large-scale beauty SPA pavilion and more than 20 shops. This enterprise controller tells a reporter, since 2007, the company introduced the purchase price of beauty products raise 20%, personnel salary increase of about 20%, water and electricity, the rent, property management in total rose 30%. “These new cost compressed the beauty salon original profits.” And Beijing, Shanghai, guangzhou equal type enterprises have raised compared with the price in the beauty, my fair lady at present all projects are not price hikes, but faced with cost pressure, its operating pressure is growing. In order to ensure that the interests of the members, my fair lady already by other ways to reduce operating costs and save money. Such as reducing daily electricity consumption, the day off the store as adornment lamps and lanterns. “Don’t look down on these little spending, a year come down quite a number of pen is!”
obviously, gentle and graceful fair maiden trying to in-house digest to decompose Elderly Care cost pressure. To this, wenzhou KeLiTiNa beauty life hall XuLiMin boss pointed out that with increasing number, beauty salon scale, beauty parlour profits has shrunk dramatically, but less than 10% compression space. Especially this cosmetics rising prices of raw materials, freight costs, rent, labor costs are going up, not only to die price beauty salon. “KeLiTiNa full price, such as cosmetics has already make up water from 390 yuan to 449 yuan, the grandma washing from 150 yuan to 173 yuan tone.” Although in-store products have to raise prices, XuLiMin said the current profit condition still is not optimistic. “Prices, many consumers to reduce the number of beauty salon, buy products is also not so generous! In fact before, as a business operator, we don’t like to see price swings.” According to information, the product prices, “five · a” later, KeLiTiNa shop beauty care program also then price increases. Beware of a chain of big alligator “eating into”
and large beauty chain or looking and or prices than action, facing the cost pressure, hairdressing soho relaxed freely, revealed in a helpless.
Shanghai nanhui town of XuZhou flat is sure, 1999 in beauty salon so far, in urban and rural areas of the combination with 15 companies become beautiful beauty care center. In less than 1000 meters long sure town west archway, the street, the reporter found that KeLiTiNa, MengNi jotham SPA, beauty, the country such as more type beauty chain had “settle” here, XuZhou flat 100 square meters of beauty parlour mingled in the shops on the streets of array is not conspicuous. See the reporter, with a shy to reporters XuZhou flat beefing: beauty parlor business than a few years ago. But according to reporter understanding, become the average half a year to open a new store beauty.
XuZhou flat of business as previously mentioned beauty salon, concrete from the passenger turnover and two reflected. “Within a few kilometers to a beauty salon, the consumption of the customer is certain, beauty salon is undoubtedly the number shunt. Especially some traffic to the market go the beauty chain, mature member management mechanism, monthly novel promotion plan, and high reputation, these are the incomparable beauty parlour area.” Although XuZhou flat turnover declined to specific changes, but he told reporters, before 3 days into a substandard goods, now have a week to digest. Talk about prices, XuZhou ping said: “the house is his, employees’ monthly salary rise less than 300 yuan, utilities can human control. The products can be grafted to discount on the rising product combination, on the other hand can suit on transfer to other manual operation link, beauty salon will not so prices.” In order to beware of chain “big alligator” swallowed, and XuZhou smooth actively seek import brand to enhance the grade of beauty salon.
now has five constant beautiful woman cosmetology salon, beauty parlor business for 10 years of hunan shaoyang soho ZhangXiaoMin also to the reporter said: “beauty parlour appearance looks scenery, has not how to make money!” According to ZhangXiaoMin introduction, low before folding stock, little known products have a good market in the beauty shop, single product profits by 50%, individual products or even 100%. As consumer brand awareness to the ascension, hengmei introduced high discount, low delivery, and the main gene repair of live can products. “They amount to purchase a strict requirements. Do down much lower than before, profits but established constant beauty, and go maintenance repair characteristics of the differential marketing chain institutions form.” Product brand beauty salon brand, increase the service added value, others raise price hengmei press soldier motionless. And hengmei grow up together in the streets and lanes little beauty parlour have is difficult to find a trace, constant beauty but shop to shop around the county.
Tags : More beauty products
